“Our young families are leaving, and I do not know what would make them stay.”
The Census tells you who left, years later.
MyCity sees who is drifting now, and gives them reasons to stay.
By the time the data says a group left, it is too late to act. Engagement moves first: the families who stop coming to programs are telling you something now.
Young families, young professionals or newcomers get a front door of their own.
What that segment actually signs up for, based on what they do rather than what they say.
One inline question to the segment, at the moment it matters.
Participation over time, so the city sees drift before it becomes a move.
Courses, classes and cohorts with seats, waitlists, fees and completion.
One question, asked inline, to the residents whose answer changes the decision.
A card and front door for one group: seniors, families, employees, newcomers.
Residents choose what to hear about, and can answer back. Two way, in their language.
See this challenge for your own city.
Not a better report. A smaller gap.
Request your City DNA and see which of these challenges matter most in your city.