“Storefronts are emptying, and I cannot show that what we spent worked.”
You can count the empty storefronts.
MyCity brings residents back downtown, and shows what the spend moved.
Downtown programs are usually judged by feel. MyCity connects the city's programs, the local businesses and the residents who respond, so every market, festival and benefit can be tied to who came and what they did.
Businesses offer discounts and perks. The city provides the audience.
Markets, festivals and classes placed where the city wants foot traffic.
The segments most likely to come, on the channel that works for them.
Registrations, attendance and benefit redemptions, by neighborhood of origin.
Courses, classes and cohorts with seats, waitlists, fees and completion.
The vendors, sponsors and partners behind every event and program, in one place.
Discounts and perks from local businesses, offered to residents or employees.
One question, asked inline, to the residents whose answer changes the decision.
Residents choose what to hear about, and can answer back. Two way, in their language.
City and local jobs, posted where residents already are.
See this challenge for your own city.
Not a better report. A smaller gap.
Request your City DNA and see which of these challenges matter most in your city.